For Payhip sellers

How to promote your Payhip products and get steady sales.

Payhip takes the payment and delivers your file, but buyers come from you: your posts, your bio link, your email list. Post useful content every day where your buyers already are and point them to your Payhip page. Postomate does the posting for you.

Postomate reads your public Payhip page. No Payhip login needed.

Postomate, this week

Posted to X

Mon

Most freelancers set their rate by asking what others charge. That's how you end up busy and broke.

Posted to Reddit

Tue

r/Freelancers · How I worked out my day rate (and found I'd been undercharging by about 40%)

Posted to LinkedIn

Wed

I charged $300 a day for my first two years of freelancing.

Posted to Instagram

Thu

Your freelance rate is probably too low. Here's the math.

What decides how much your Payhip store makes.

  1. 1

    Traffic you bring yourself

    Most Payhip stores live or die on the visitors their owners send. Without regular posts, the store page sits unvisited.

  2. 2

    The plan you're on

    Payhip's free plan takes 5% per sale, Plus takes 2% for $29 a month, and Pro takes nothing for $99 a month. PayPal or Stripe fees apply on every plan.

  3. 3

    When to upgrade

    Plus beats the free plan once you sell about $967 a month. Pro beats Plus above $3,500 a month. Below that, stay on the cheaper plan and spend on reach instead.

What Postomate posts for a Payhip product.

Most posts teach something your buyers want to know. Only a few mention the product, and only once people have a reason to care. Each platform gets posts written for how it works.

Example product on Payhip

Freelance Rate Calculator, a Google Sheets template, $15

What Postomate learned from the page

Who it's for
Freelancers who aren't sure what to charge
Their problem
Pricing by gut feel and undercharging
Why they buy
A sheet that turns an income goal into a day rate

An invented product, to show the format. Your posts are written from your own product page.

Thread on X

  1. Most freelancers set their rate by asking what others charge. That's how you end up busy and broke. Work it out backwards instead:

  2. 1. Take the yearly income you want. Add 30% for tax, software and gear.

  3. 2. Divide by billable days, not working days. Billing 3 days a week for 46 weeks is 138 days.

  4. 3. That's your day-rate floor. Quote above it, never below.

  5. I made a Google Sheet that does this math for you. It's linked on my profile.

The rule: Teaches one thing. The product gets one soft line, in the last post only.

Post on Reddit

r/Freelancers

How I worked out my day rate (and found I'd been undercharging by about 40%)

For two years I charged what a friend charged. Then I did the math backwards. I took the income I actually wanted, added 30% for tax, software and equipment, and divided by the days I really bill. Not 5 days a week: after admin, sales calls and holidays it's closer to 3 days a week, 46 weeks a year. 138 days. The number that came out was about 40% above what I was charging. I raised my rate for new clients first. Nobody blinked. If you do one thing this week, divide by billable days, not calendar days. (I sell a spreadsheet that does this, but a calculator gets you there.)

The rule: A real story that teaches. One disclosed line about the product, never a link.

Post on LinkedIn

I charged $300 a day for my first two years of freelancing. Then I did the math I should have done on day one: income goal, plus 30% for tax and tools, divided by the days I actually bill. The answer was $460. I'd been working an extra day a week for free and calling it “competitive pricing”. If you'd like the sheet I use to work it out, comment “rate” and I'll send it.

The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.

Carousel on Instagram

Your freelance rate is probably too low. Here's the math.

1/5
  1. 2Income goal + 30% for tax and tools
  2. 3÷ billable days, not working days
  3. 43 days a week × 46 weeks = 138 days
  4. 5That's your floor. Quote above it.

Save this before you send your next quote. The spreadsheet that does it for you is linked in my profile.

The rule: The slides teach. The product only shows up at the end of the caption.

Use what Payhip already gives you.

Posting sends people to your page. These make sure they buy when they get there.

  • Turn on Payhip's affiliate program

    Let happy buyers and creators in your niche earn a cut for recommending you. It turns other people's audiences into yours.

  • Email everyone who buys

    Payhip can email your customers. Tell them when you release something new; a past buyer is the easiest sale you'll ever make.

  • Use coupon codes on purpose

    A code that expires gives people who've been watching your posts a reason to buy this week instead of someday.

  • Show the inside of the product

    Screenshots of the actual sheet, chapter or lesson do more than any description. People buy what they can picture using.

Payhip questions.

How do I get my first sales on Payhip?

Bring the first buyers yourself. Choose one or two platforms where your buyers spend time, post something useful about their problem most days, and mention your product in a few posts with your Payhip link in your bio. Then email everyone who buys, so the next launch starts warmer.

Which Payhip plan should I be on?

Stay on the free plan (5% per sale) until you sell about $967 a month; above that, Plus ($29 a month, 2% per sale) costs less. Pro ($99 a month, no transaction fee) only beats Plus once you sell more than $3,500 a month. PayPal or Stripe fees apply on every plan.

Where should I share my Payhip link?

In your bio on every platform, in your email signature and newsletter, and in posts that genuinely invite it. On Reddit, avoid links in posts: share what you know and let people find you through your profile.

How long does it take for posting to bring sales?

Usually weeks. Most people need to see you several times before they buy, so the habit that matters is posting consistently for months, not one big launch.

Does Postomate work with Payhip?

Yes. Paste your Payhip product link and Postomate reads the public page to learn who it's for and why people buy. You don't connect your Payhip account.

What kinds of Payhip products does it work for?

Products that solve a problem: ebooks, guides, courses, Notion and spreadsheet templates, playbooks, coaching, communities and memberships. It isn't a fit yet for products bought on looks alone, like presets, printables, art or fonts.

Keep reading

Paste your Payhip link. We’ll handle the posting.

Your first posts are written while you set up. Approve each one, or let it run on autopilot.