Marketing digital products
Pick the two or three platforms where your buyers already spend time. Post something useful about their problem most days, and mention your product in a few of those posts, with the link in your bio. Consistency beats any single post. Postomate does that posting for you.
Works with Gumroad, Stan, Payhip, Etsy, Lemon Squeezy, Whop or your own site.
Postomate, this week
Posted to X
Mon
A cold email that gets replies is 4 sentences long. Here's the formula:
Posted to Reddit
Tue
r/Entrepreneur · I sent 200 cold emails last quarter. Here's what actually got replies
Posted to LinkedIn
Wed
The email that landed my biggest client was four sentences long.
Posted to Instagram
Thu
5 cold email mistakes that kill your reply rate
Posted to TikTok
Fri
why nobody answers your cold emails
You don't need all five. Start with the two where your buyers already are, and add more once posting is a habit.
Fast feedback and a builder-friendly crowd. Threads that teach one thing travel far, and buyers follow people, not brands.
X guideWhere people ask the exact questions your product answers. Strict about promotion, but one genuinely useful post can sell for months.
Reddit guideBest when your buyer has a job title: freelancers, founders, marketers, managers. Story posts about real work do well here.
LinkedIn guideCarousels get saved and shared. Good for visual how-tos and anything people want to keep for later.
Instagram guidePhoto slideshows reach people who don't follow you yet. Good for broad problems with a simple, surprising fix.
TikTok guideMost posts should be useful even to someone who never buys. A few ask for the sale, once people have a reason to care.
Give away the first piece of what your product teaches. It proves you know the subject and makes the rest feel worth paying for.
A page, a view, a lesson title, a before and after. People buy what they can picture using.
Why you made it, what you got wrong first, what changed. Stories are how strangers start trusting you.
A buyer's result, a kind message, a milestone, with permission. Proof does the selling you can't do yourself.
Each platform gets a post written for how it works, and each card shows the rule it follows.
Example product
Cold Email Playbook, an ebook of templates for freelancers, $29
What Postomate learned from the page
An invented product, to show the format. Your posts are written from your own product page.
Thread on X
A cold email that gets replies is 4 sentences long. Here's the formula:
1. Something specific about them. Not “love your work”. “Saw your pricing page went live last week.”
2. The problem you noticed, in their words.
3. One line on how you've fixed it for someone like them.
4. A question that's easy to say yes to. “Worth a 10-minute call next week?”
The rule: Teaches one thing. The product gets one soft line, in the last post only.
Post on Reddit
r/Entrepreneur
I sent 200 cold emails last quarter. Here's what actually got replies
Short version: the emails that worked were boring and specific. What got replies: - Opening with something I'd noticed about their business, not a compliment. - One problem, not three. - A tiny ask. “Worth a quick call?” beat “Can I send you a proposal?” every time. What got ignored: - Anything over about 120 words. - Links in the first email. - “Hope this finds you well.” My reply rate went from about 2% to 11% once I cut the emails in half. (I've since written up my templates as a paid guide, but everything above is the core of it.)
The rule: A real story that teaches. One disclosed line about the product, never a link.
Post on LinkedIn
The email that landed my biggest client was four sentences long. No deck. No case study attached. No “hope this finds you well”. Just one thing I'd noticed about their business, the problem it was probably causing, one line on how I'd fixed it before, and a small question. Short emails feel like a risk. They're the ones people answer. If you want the 27 templates I use, comment “emails” and I'll send you the link.
The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.
Carousel on Instagram
Fix these and most people's reply rate goes up straight away. The templates I use are in my Cold Email Playbook, linked in my profile.
The rule: The slides teach. The product only shows up at the end of the caption.
Slideshow on TikTok
4 sentences. that's the whole trick. templates are in my bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
If every post is an ad, people stop reading. Keep most posts useful on their own and save the ask for a few.
Most sales come after people have seen you many times. Stopping early throws away the trust you were building.
Five platforms done badly sell less than two done well. Start small, stay consistent, then add more.
Post useful content about the problem your product solves, where your buyers already spend time, most days, for months. Mention the product in a small share of posts and keep the link in your bio. It costs nothing but time, which is the part Postomate takes off your hands.
The one your buyers already use. X and LinkedIn suit products for founders, freelancers and professionals. Reddit suits products that answer specific questions. Instagram and TikTok suit visual how-tos and broad everyday problems.
Most days, on each platform you choose. Only a few of those posts should mention the product directly; the rest earn attention and trust.
Usually weeks, sometimes months. People tend to buy after seeing you repeatedly, so judge the results over 30 to 90 days, not after a few posts.
No. Text posts, threads and image carousels work without a camera. Postomate writes those, and gives you scripts for video if you ever want to film.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.