Selling on Instagram
Instagram Shop is built for physical goods, so digital sellers use posts to earn attention and the bio link or a Story link sticker for the sale. Carousels that teach something get saved, and saved posts bring people back to buy. Postomate designs and publishes those carousels for you.
Postomate writes and publishes your Instagram posts. Approve each one, or let it run.
Postomate, this week
Posted to Instagram
Mon
Your freelance rate is probably too low
Posted to Instagram
Tue
Coaches: you need 3 kinds of posts
Posted to Instagram
Wed
Is your rental actually making money?
Product tags and Instagram Shop are meant for things that ship. Ebooks, templates and courses are sold through links instead.
You can type a link in a caption, but nobody can tap it. The clickable places are your bio and the link sticker in Stories.
Instagram opened Story link stickers to all accounts, no follower minimum. Use them when a post is getting attention.
Carousels do most of the work. Stories turn attention into clicks.
Five to seven slides that solve one small problem. People save them, and saved posts keep getting shown.
Share your carousel to Stories with a link to the product. It's the one place on Instagram a link is one tap away.
Postomate writes Reel scripts word for word. Carousels keep you consistent between filming days.
Invented products, to show the format. Your posts are written from your own product page.
Example: a freelance rate calculator
Carousel on Instagram
Save this before your next quote. The spreadsheet that does it for you is linked in my profile.
The rule: The slides teach. The product only shows up at the end of the caption.
Example: a coaching content guide
Carousel on Instagram
Rotate them and you'll never stare at a blank caption again. The full 30-day plan is linked in my profile.
The rule: The slides teach. The product only shows up at the end of the caption.
Example: a rental property tracker
Carousel on Instagram
Most landlords only look at rent. Cash flow is what's left. The tracker I use is linked in my profile.
The rule: The slides teach. The product only shows up at the end of the caption.
It's all most people see. Make it a promise or a problem they recognise.
Keep the product out of the slides. One line at the end of the caption is enough.
“Linked in my profile” is clearer than “link in bio” for people new to you. Be specific.
“Save this for later” works because it's true: people come back to saved posts, and that's often when they buy.
Generally no. Instagram Shop and product tags are designed for physical products that ship. Digital sellers link to their store from their bio and from Story link stickers instead.
Put the PDF on a store like Gumroad, Payhip or Stan, add the link to your Instagram bio, and post carousels that teach something from it. Mention it at the end of the caption and in Stories with a link sticker.
Use both if you can. Reels reach new people; carousels get saved and build trust. If you don't want to film, carousels alone can carry a product.
A few carousels a week plus Stories most days is a pace most sellers can keep. Consistency matters more than volume.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.