Marketing ebooks
Give away the best ideas from your ebook, one post at a time, on the platforms your readers use. Each post should be useful on its own and make the full book feel like the obvious next step. Postomate turns your ebook into those posts and publishes them for you.
Works with Gumroad, Stan, Payhip, Etsy, Lemon Squeezy, Whop or your own site.
Postomate, this week
Posted to Instagram
Mon
Your first design clients won't come from your portfolio.
Posted to LinkedIn
Tue
My first design client was my old manager's sister.
Posted to Reddit
Wed
r/graphic_design · First-year freelancers: where did your first paying clients actually come from?
This is about non-fiction ebooks you sell directly. Novels on Amazon are a different game.
Perfect for career, business and skills ebooks. A lesson from the book, told as a story, reaches exactly the right job titles.
LinkedIn guideQuote and tip carousels from your chapters get saved and shared, and saved posts bring people back to buy.
Instagram guideThreads that boil a chapter down to five points work well, especially for business, writing and tech topics.
Readers ask detailed questions your book already answers. A thorough answer earns profile visits.
Reddit guideSlideshows of “things I wish I knew” reach people who'd never search for your book.
TikTok guideYour book is already a content plan. Every chapter has three or four posts in it.
Pull the single most useful idea from each chapter and turn it into a post. Readers get a taste of how you think.
A short line from the book on a clean slide. The best ones get screenshotted and shared.
Name the mistake your reader is making right now. Recognition is what makes people want the rest.
Saying who shouldn't buy makes the right people trust you more.
Each platform gets a post written for how it works, and each card shows the rule it follows.
Example product
The First 10 Clients, an ebook for new freelance designers, $19
What Postomate learned from the page
An invented product, to show the format. Your posts are written from your own product page.
Carousel on Instagram
From chapter 2 of The First 10 Clients. The full plan for clients 1 to 10 is in the book, linked in my profile.
The rule: The slides teach. The product only shows up at the end of the caption.
Post on LinkedIn
My first design client was my old manager's sister. Not a stranger who found my portfolio. Someone who already knew someone who knew me. I spent months polishing case studies nobody saw. Then I made a list of 30 people I already knew and messaged five a week. Three clients in six weeks. Your network is smaller than you'd like. It's still bigger than your audience. I wrote the whole approach up in a short ebook. Comment “clients” if you'd like the link.
The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.
Post on Reddit
r/graphic_design
First-year freelancers: where did your first paying clients actually come from?
I'll go first, because I think the answer surprises people. Not Behance, not Dribbble, not cold DMs. My first three clients all came from people I already knew: an ex-manager's sister, a classmate's startup and a friend's gym. What worked was a plain list of 30 people and messaging five a week, asking what they were struggling with, not pitching. Curious whether that matches everyone else's experience, or if I got lucky. (Disclosure: I've written about this in an ebook, but I'm more interested in your stories here.)
The rule: A real story that teaches. One disclosed line about the product, never a link.
“My ebook is out!” works once, on friends. Strangers need to see what's inside before they care.
Sharing ideas from the book doesn't cost sales. It's how people find out the book is worth reading.
An ebook can sell for years. Most stop selling because the author stopped talking about it.
Turn each chapter into a few posts that teach one idea, share them on the platforms your readers use, and mention the book in a small share of them with the link in your bio. Do it consistently for months. That's free; it just takes time, which is what Postomate saves.
Selling it yourself on Gumroad, Payhip, Stan Store or Lemon Squeezy keeps more of each sale and gives you your buyers' emails. Amazon reaches more shoppers but keeps more and owns the customer.
No. People rarely buy a book from a stranger without seeing how they think. Sharing ideas is how you prove the book is worth it.
Yes. Paste your product link, or upload the ebook as a PDF, EPUB or Word file after signing up. Postomate reads it and writes posts from what's actually inside.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.