Marketing website templates
Template marketplaces are crowded and pick the winners for you. Build your own stream of buyers by posting about the problem your template solves for a specific kind of business, and showing the decisions behind the design. Postomate writes and publishes those posts for you.
Works with Gumroad, Stan, Payhip, Etsy, Lemon Squeezy, Whop or your own site.
Postomate, this week
Posted to X
Mon
Hiring managers spend about a minute on your design portfolio. Here's what they actually look at:
Posted to LinkedIn
Tue
I've reviewed a lot of product design portfolios while hiring.
Posted to Reddit
Wed
r/UXDesign · Portfolio tip from the hiring side: put the outcome before the process
Most buyers aren't designers. They're founders, freelancers and small teams who need a site this week.
Indie founders and designers share builds here. Breaking down why a page converts gets real attention.
Reaches consultants, agencies and small businesses who'd rather buy a great site than design one.
Founders ask for website feedback constantly. Genuinely useful critiques earn profile visits.
Carousels of before-and-after page sections show the difference good structure makes.
Works for broad audiences like “portfolio for job seekers”. Less useful for niche B2B templates.
Buyers don't need another pretty site. They need one that does a job.
Explain one decision: why the pricing sits there, why the headline says that. It shows the thinking buyers pay for.
Most portfolios bury the work. Most SaaS sites hide the price. Name the mistake; your template is the fix.
“For product designers job hunting” is a reason to buy. “Modern and clean” isn't.
From blank page to live site in an afternoon. That's the real product.
Each platform gets a post written for how it works, and each card shows the rule it follows.
Example product
Case, a Framer portfolio template for product designers, $49
What Postomate learned from the page
An invented product, to show the format. Your posts are written from your own product page.
Thread on X
Hiring managers spend about a minute on your design portfolio. Here's what they actually look at:
1. Your role. Not “we”. What did you do?
2. The problem, in one sentence.
3. The outcome. A number if you have one.
Process photos come last. Most portfolios put them first.
I built a Framer template around this order. It's linked on my profile.
The rule: Teaches one thing. The product gets one soft line, in the last post only.
Post on LinkedIn
I've reviewed a lot of product design portfolios while hiring. The ones that got interviews weren't the prettiest. They answered three questions on the first screen of each case study: what was the problem, what did you do, and what changed. Most portfolios open with sticky notes and personas. By the time the outcome appears, the reviewer has moved on. If you'd like the case study structure I recommend, comment “portfolio” and I'll share it.
The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.
Post on Reddit
r/UXDesign
Portfolio tip from the hiring side: put the outcome before the process
I've been on the hiring side for a while, and the most common portfolio problem is order, not quality. Case studies open with research and sticky notes, and the outcome is at the very end. Reviewers often don't get there. What works better on the first screen: your role, the problem in one sentence, and what changed. Then the process for anyone who wants depth. Disclosure: I sell a portfolio template built around this, but you can restructure any portfolio this way in an evening.
The rule: A real story that teaches. One disclosed line about the product, never a link.
Marketplace search favours the templates already selling. Your own audience is how new templates get going.
Everyone posts pretty screenshots. Explaining why a page works is what sets you apart.
Other designers admire templates; founders and freelancers buy them. Talk to the buyer.
Framer and Webflow both have template marketplaces, and you can sell directly on Gumroad, Lemon Squeezy or your own site. Selling directly keeps more of each sale but means bringing your own buyers.
Post about the problem it solves for a specific kind of buyer, explain the design decisions behind it, and share real sites people built with it. X, LinkedIn and Reddit tend to work best.
No, but you do need people to see your thinking. Regular posts about why designs work build that faster than a big following.
Yes. Paste your template's page and Postomate writes posts about who it's for and the problems it solves, then publishes them for you.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.