For Stan Store sellers
Stan Store has no marketplace or search, so every sale starts with one of your posts and the link in your bio. Post something useful every day where your audience scrolls, and point them to your Stan Store once they trust you. Postomate writes and publishes those posts for you.
Postomate reads your public Stan Store page. No Stan Store login needed.
Postomate, this week
Posted to Instagram
Mon
New coach? You don't need more followers. You need 3 kinds of posts.
Posted to TikTok
Tue
coaches: stop posting only tips
Posted to LinkedIn
Wed
For my first 4 months as a coach I posted a tip every day. Zero discovery calls.
Posted to X
Thu
Coaches: if all you post is tips, people will learn from you and hire someone else.
Stan is a link-in-bio store. There's no marketplace to be discovered in, so on the weeks you don't post, nobody is walking past.
Stan charges a monthly plan instead of a cut of each sale. That's great once you sell, and painful in the months your store sits unvisited.
People open your profile after a post makes them curious about you. No posts, no profile visits, no taps on the link.
Most posts teach something your buyers want to know. Only a few mention the product, and only once people have a reason to care. Each platform gets posts written for how it works.
Example product on Stan Store
The 30-Day Content Plan, a fill-in guide for new coaches, $27
What Postomate learned from the page
An invented product, to show the format. Your posts are written from your own product page.
Carousel on Instagram
Most coaches only post tips, so people learn from them and hire someone else. Proof and point of view are what book the calls. All 30 days, written out, are in the guide linked in my profile.
The rule: The slides teach. The product only shows up at the end of the caption.
Slideshow on TikTok
the content mix that actually books discovery calls. 30-day plan's in my bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
Post on LinkedIn
For my first 4 months as a coach I posted a tip every day. Zero discovery calls. Then I changed one thing: every third post became a client story. What they were stuck on, what we changed, what happened next. Month five, six calls booked. Tips earn attention. Proof earns trust. You need both, on a schedule. If you want the 30-day plan I use, comment “plan” and I'll send it to you.
The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.
Post on X
Coaches: if all you post is tips, people will learn from you and hire someone else. Post a client win once a week. It's the post that books calls.
The rule: A single post is pure value. No pitch at all; the profile does the selling.
Posting sends people to your page. These make sure they buy when they get there.
A store with eight things on it makes people choose, and many choose nothing. Put the product your posts talk about at the top.
Most visitors aren't ready to buy today. A free guide in exchange for their email lets you reach them again when they are.
If your post was about content plans, the first thing on your store should be the content plan, in the same words. Mismatches lose buyers.
Instagram, TikTok, X and LinkedIn. Postomate's Instagram and TikTok posts point people to your bio, so the link has to be there.
Pick the one or two platforms where your audience already spends time, usually Instagram or TikTok for Stan sellers, and post something useful about their problem every day. Mention your product in a few of those posts and keep your Stan link in your bio. Your first buyers are usually people who've seen you for a few weeks.
No. Stan is a link-in-bio store, not a marketplace, so it doesn't show your products to new shoppers. Every visitor comes from something you posted or shared.
You can type it, but links in Instagram captions aren't clickable. The places people can tap are your bio and the link sticker in Stories. That's why posts that sell on Instagram say “link in my profile”.
Most days, for months. One post rarely sells anything on its own; people buy after seeing you repeatedly. Consistency matters far more than any single viral post.
Yes. Paste your Stan Store or product link and Postomate reads the public page to learn who your product is for and why people buy. You don't connect your Stan account. No product page yet? Upload the file instead after signing up.
Products that solve a problem: ebooks, guides, courses, Notion and spreadsheet templates, playbooks, coaching, communities and memberships. It isn't a fit yet for products bought on looks alone, like presets, printables, art or fonts.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.