Slideshow on TikTok
1/4
- 2notes app. screenshots. voice memos.
- 3one inbox for everything
- 4sunday: pick 5. done.
the system that finally stuck. template's in my bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
Selling on TikTok
How to sell digital products on TikTok.
Most digital products can't be listed on TikTok Shop, so sellers use TikTok for reach and the link in their bio for the sale. Post photo slideshows that teach one thing, mention the product in the last line, and send people to your store. Postomate makes and publishes those slideshows for you.
Postomate writes and publishes your TikTok posts. Approve each one, or let it run.
Postomate, this week
Posted to TikTok
Mon
where creators lose their best ideas
Posted to TikTok
Tue
why nobody answers your cold emails
Posted to TikTok
Wed
small business owners: where your money goes
How selling digital products on TikTok works.
- 1
TikTok Shop mostly says no
TikTok Shop treats most digital goods as prohibited. A Virtual Goods category exists, but it's invite-only and covers things like gift cards and software, not ebooks or templates.
- 2
The sale happens off TikTok
Your store lives on Gumroad, Stan, Payhip or similar. TikTok's job is to make people curious enough to tap your bio.
- 3
You need a bio link
Business accounts can add a website link to their bio right away. If you don't see the option on a personal account, switching to a free business account is the usual fix.
Formats that sell digital products on TikTok.
You don't need to film. Photo slideshows reach people who don't follow you yet.
- 1
Teaching slideshows
Four to six slides, one idea each, building to a useful takeaway. The format Postomate makes for you.
- 2
“Things I wish I knew” lists
Mistakes and shortcuts from your field. Easy to make, easy to save, easy to share.
- 3
Talking to camera, if you want
Postomate writes word-for-word scripts for videos. Film them when you feel like it; slideshows keep you posting when you don't.
Example TikTok posts.
Invented products, to show the format. Your posts are written from your own product page.
Example: a Notion content calendar
Example: an ebook on cold emails
Slideshow on TikTok
1/4
- 2you opened with a compliment
- 3you asked for too much
- 4you wrote an essay
4 sentences. that's the trick. templates in bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
Example: a small business budget sheet
Slideshow on TikTok
1/4
- 2run. grow. owe.
- 3every expense fits one
- 4move the “owe” money out on payday
the budget that finally stuck. sheet's in my bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
Rules for selling on TikTok without looking like an ad.
Hook on the first slide
Name the person and the problem: “freelancers: this is why you're always short at month end.” Generic openers get swiped.
One idea per slide
Short lines people can read in a second. If a slide needs a paragraph, split it.
Product in the last line only
Teach first. A casual “link's in my bio” at the end sells better than a pitch at the start.
Don't game TikTok Shop
Listing a digital product as a physical one breaks TikTok's rules and can get your shop removed. Use your bio link.
Questions.
Can you sell digital products on TikTok Shop?
Usually not. TikTok Shop treats most digital goods as prohibited unless you're approved for its invite-only Virtual Goods category, which covers things like gift cards and software. Ebooks, templates and courses are sold through the link in your bio instead.
How do I sell digital products on TikTok without TikTok Shop?
Host the product on a store like Gumroad, Stan or Payhip, put the link in your TikTok bio, and post useful slideshows or videos that end with a soft mention of it.
Do I need to show my face on TikTok?
No. Photo slideshows with text work without a camera, and they're what Postomate makes for you.
How often should I post on TikTok?
Most days if you can. TikTok shows posts to people who don't follow you, so every post is a new chance to be found.
Paste your product link. We’ll post to TikTok for you.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.