Marketing coaching

How to sell coaching on social media, without the hard sell.

Clients hire coaches they already trust. Post your point of view, share client stories with permission, and invite people to a conversation instead of a checkout. Postomate writes and publishes those posts for you, and keeps the ask gentle.

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Postomate, this week

Posted to LinkedIn

Mon

Teachers who move into tech don't need to start over.

Posted to Instagram

Tue

Teachers: you already have tech skills. You just call them something else.

Posted to Reddit

Wed

r/careerguidance · Teachers moving into tech: the CV change that made the biggest difference for people I've helped

Where future coaching clients are.

Coaching is a high-trust, high-price buy. Pick platforms where people get to know you over time.

  1. 1

    LinkedIn

    Career, leadership and business coaching clients are here, and they're used to paying for professional help.

  2. 2

    Instagram

    Good for life, health and creative coaching. Carousels and captions build a relationship over weeks.

  3. 3

    X

    Strong for coaching founders and creators who already live on X.

  4. 4

    Reddit

    People describe exactly where they're stuck. Thoughtful answers build quiet credibility.

  5. 5

    TikTok

    Reaches people early in their problem. Best when your coaching solves something common and personal.

What to post when you sell coaching.

People don't buy sessions. They buy the version of themselves you help them become.

  1. 1

    Your point of view

    What you believe that others in your field don't. It's how the right clients pick you out.

  2. 2

    Client stories

    Where they started, what you worked on, where they are now. With permission, and with details.

  3. 3

    One tool they can use today

    A question, an exercise, a reframe. Proof that a session with you would be worth it.

  4. 4

    What working together looks like

    Sessions, timeline, what's expected of them. Clarity removes the fear of the unknown.

Example posts, written by Postomate's rules.

Each platform gets a post written for how it works, and each card shows the rule it follows.

Example product

Career Switch, an 8-week coaching program for teachers moving into tech, $900

What Postomate learned from the page

Who it's for
Teachers who want a job in tech
Their problem
Not knowing which skills transfer, or how to say it
Why they buy
A plan, a rewritten CV and weekly accountability

An invented product, to show the format. Your posts are written from your own product page.

Post on LinkedIn

Teachers who move into tech don't need to start over. They've been doing stakeholder management, training design and data-driven planning for years. They just call it “parent evenings”, “lesson plans” and “assessment”. The switch is mostly translation. One of my clients rewrote her CV in those terms and had three interviews within a month, after six months of silence. If you're a teacher thinking about tech and want to talk it through, send me a message.

The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.

Carousel on Instagram

Teachers: you already have tech skills. You just call them something else.

1/5
  1. 2Lesson planning → instructional design
  2. 3Parent evenings → stakeholder management
  3. 4Assessment data → data-driven decisions
  4. 5The switch is mostly translation.

Save this for your next CV rewrite. I run an 8-week program for teachers moving into tech. Details are in my profile.

The rule: The slides teach. The product only shows up at the end of the caption.

Post on Reddit

r/careerguidance

Teachers moving into tech: the CV change that made the biggest difference for people I've helped

I've helped a number of teachers move into tech roles, and the biggest unlock is almost always the CV wording, not new qualifications. Teaching is full of skills tech companies hire for, described in school language. Recruiters skim past “lesson planning” but stop at “designed training for 30 learners across abilities”. Try rewriting each bullet as: what you did, for how many people, with what result. Then swap school words for industry ones. Disclosure: I do this as a paid coach, but the rewrite above is most of what matters.

The rule: A real story that teaches. One disclosed line about the product, never a link.

Three mistakes that cost coaches clients.

  1. 1

    Pushing a sales call too early

    “Book a free call” in every post feels like pressure. Earn it with a few weeks of useful posts first.

  2. 2

    Coaching everyone

    “I help people reach their potential” describes every coach. A specific person with a specific problem gets hired.

  3. 3

    No proof

    Without client stories, people can only guess whether you get results. Ask happy clients if you can share theirs.

Questions.

How do I get coaching clients from social media?

Post your point of view and useful tools regularly on one or two platforms where your clients spend time, share client stories with permission, and invite people to message you rather than pushing a sales call in every post.

Which platform is best for coaches?

LinkedIn for career, business and leadership coaching. Instagram for life, wellness and creative coaching. X for coaching founders and creators.

How often should a coach post?

Most weekdays, on your main platform. Coaching sells on trust built over time, so consistency matters more than volume.

Will Postomate post hard-sell content for my coaching?

No. For high-priced offers Postomate keeps the ask especially gentle and makes sure any invitation is earned by the value in the post above it. On LinkedIn the ask is always a comment or a message.

Keep reading

Paste your product link. We’ll handle the posting.

Your first posts are written while you set up. Approve each one, or let it run on autopilot.