Selling on Instagram

How to promote and sell your ebook on Instagram.

Turn the best ideas in your ebook into carousels people want to save, sell the book through your bio link and Story link stickers, and keep the pitch to the end of the caption. Postomate turns your ebook into those carousels and publishes them.

Postomate writes and publishes your Instagram posts. Approve each one, or let it run.

Postomate, this week

Posted to Instagram

Mon

Your first design clients won't come from your portfolio

Posted to Instagram

Tue

5 cold email mistakes

Posted to Instagram

Wed

Most meetings should be an email.

Selling an ebook through Instagram.

  1. 1

    No Instagram Shop for ebooks

    Instagram Shop is built for physical products. Ebooks and PDFs are sold through a link to your store.

  2. 2

    Two places to put the link

    Your bio, and the link sticker in Stories, which every account can use. Caption links can't be tapped.

  3. 3

    Saves bring buyers back

    People save useful carousels and return to them later. That's often when they check your profile and buy.

Instagram formats that sell ebooks.

Your chapters are already a content calendar.

  1. 1

    Chapter carousels

    One chapter's main idea in five or six slides, ending with what the reader can do today.

  2. 2

    Quote slides

    A single line from the book, big and clean. Easy to share in Stories.

  3. 3

    Stories with a link sticker

    Share each new carousel to Stories with a link to the book. The shortest path from interest to checkout.

Example Instagram posts.

Invented products, to show the format. Your posts are written from your own product page.

Example: an ebook for new freelance designers

Carousel on Instagram

Your first design clients won't come from your portfolio

1/4
  1. 2They'll come from people who already know you
  2. 3List 30 people. Message 5 a week.
  3. 4Ask what they're stuck on. Don't pitch.

From chapter 2 of The First 10 Clients. The full plan is linked in my profile.

The rule: The slides teach. The product only shows up at the end of the caption.

Example: an ebook on cold emails

Carousel on Instagram

5 cold email mistakes

1/5
  1. 2Opening with a compliment
  2. 3Pitching three services
  3. 4A link in the first email
  4. 5More than 120 words

Fix these and replies go up straight away. My Cold Email Playbook is linked in my profile.

The rule: The slides teach. The product only shows up at the end of the caption.

Example: an ebook on running better meetings

Carousel on Instagram

Most meetings should be an email.

1/4
  1. 2Before you book one, write the decision you need
  2. 3If there's no decision, send a message
  3. 4If there is, invite only who decides

Save this for your next calendar clean-up. The rest of the system is in my ebook, linked in my profile.

The rule: The slides teach. The product only shows up at the end of the caption.

Rules for selling an ebook on Instagram.

  • Useful on its own

    Each carousel should help someone who never buys the book. That's what earns the save.

  • Book in the caption, not the slides

    Keep the slides about the idea. One line at the end of the caption points to the book.

  • Say exactly where the link is

    “Linked in my profile” or a link sticker in Stories. Don't make people hunt.

  • Credit the chapter

    “From chapter 2” tells people there's more where this came from.

Questions.

Can I sell an ebook on Instagram?

Yes, through a link. Instagram Shop is for physical products, so put your ebook on a store like Gumroad, Payhip or Stan and link it in your bio and in Story link stickers.

How do I sell a PDF on Instagram?

The same way as an ebook: host the PDF on a store that delivers files automatically, link it in your bio, and post carousels that share ideas from it.

How do I promote my ebook on Instagram without being pushy?

Make most posts genuinely useful ideas from the book, mention the book only at the end of the caption, and let saves and profile visits do the rest.

Can Postomate create Instagram carousels from my ebook?

Yes. Upload the ebook or paste its product link, and Postomate designs carousels from the ideas inside and publishes them to Instagram.

Paste your product link. We’ll post to Instagram for you.

Your first posts are written while you set up. Approve each one, or let it run on autopilot.