Selling on TikTok
TikTok Shop generally won't let you list an ebook, so authors use TikTok to share ideas from the book and send people to their store through the bio link. One lesson per slideshow, the book in the last line. Postomate turns your ebook into those slideshows.
Postomate writes and publishes your TikTok posts. Approve each one, or let it run.
Postomate, this week
Posted to TikTok
Mon
designers: your first clients won't come from your portfolio
Posted to TikTok
Tue
stop starting emails with “hope you're well”
Posted to TikTok
Wed
the budget rule that finally worked for me
TikTok Shop treats most digital goods as prohibited. Its invite-only Virtual Goods category covers things like gift cards and software, not ebooks.
Sell the ebook on Gumroad, Payhip, Stan or your own site and link it in your bio.
BookTok is mostly fiction. For a how-to ebook, the ideas inside are your marketing.
Every chapter has a few slideshows in it.
The single most useful idea from a chapter, in four or five slides.
Name a common mistake your book fixes. Recognition is what makes people tap your profile.
A short line from the book on a plain slide. People save and share the good ones.
Invented products, to show the format. Your posts are written from your own product page.
Example: an ebook for new freelance designers
Slideshow on TikTok
chapter 2 of my book, basically. link in bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
Example: an ebook on cold emails
Slideshow on TikTok
the 4-sentence email. templates are in my ebook, link in bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
Example: an ebook on personal budgeting
Slideshow on TikTok
from my budgeting ebook. link's in my bio
The rule: Casual, lowercase, quick. The product is the last line: “in my bio”.
“My ebook is out!” reaches friends. A useful idea from the book reaches strangers.
“Designers:” or “first-time managers:”. People stop when they see themselves.
A casual “link in bio” at the end. Never a pitch at the start.
Disguising an ebook as a physical product to get it into TikTok Shop breaks TikTok's rules.
In most cases, no. TikTok Shop treats most digital products as prohibited unless you're approved for its invite-only Virtual Goods category, which covers things like gift cards and software. Sell the ebook through a store linked in your bio.
Post slideshows that each share one useful idea from the book, name the reader on the first slide, and mention the book in the last line with the link in your bio.
BookTok leans towards fiction. Non-fiction ebooks do better with practical slideshows about the problem the book solves.
Yes. Upload the ebook (PDF, EPUB or Word) after signing up, or paste its product link. Postomate turns ideas from the book into slideshows and publishes them.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.