Selling on LinkedIn

How to promote your ebook on LinkedIn.

Share one lesson from your ebook as a short story from real work, ask people to comment if they want the book, and keep it in your profile's Featured section. LinkedIn suits business, career and skills ebooks best. Postomate writes and publishes those posts for you.

Postomate writes and publishes your LinkedIn posts. Approve each one, or let it run.

Postomate, this week

Posted to LinkedIn

Mon

My first design client was my old manager's sister.

Posted to LinkedIn

Tue

Before I book a meeting now, I write down the decision we need to make.

Posted to LinkedIn

Wed

The best salary negotiation line I know is a question:

Why LinkedIn works for ebooks.

  1. 1

    Readers with a job title

    If your ebook helps people at work, LinkedIn puts it in front of exactly the roles who need it.

  2. 2

    Comments start conversations

    “Comment and I'll send it” turns a reader into a conversation, and comments help the post reach more people.

  3. 3

    Featured keeps it visible

    Add your ebook to your profile's Featured section so every profile visitor sees it.

LinkedIn posts that sell ebooks.

Professionals want lessons they can use on Monday.

  1. 1

    A lesson as a story

    The situation, the mistake, what changed. Then the lesson from the book in one line.

  2. 2

    A checklist from a chapter

    Three to five steps people can screenshot and use at work.

  3. 3

    The contrarian take

    The idea in your book most people disagree with at first. It sparks comments.

Example LinkedIn posts.

Invented products, to show the format. Your posts are written from your own product page.

Example: an ebook for new freelance designers

Post on LinkedIn

My first design client was my old manager's sister. I spent months polishing case studies nobody saw. Then I messaged five people I already knew each week. Three clients in six weeks. I wrote the whole approach up in a short ebook. Comment “clients” if you'd like the link.

The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.

Example: an ebook on running better meetings

Post on LinkedIn

Before I book a meeting now, I write down the decision we need to make. If I can't write one, I send a message instead. It cut my calendar by about a third. It's chapter one of a short book I wrote on meetings. Comment “meetings” and I'll send it over.

The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.

Example: an ebook on salary negotiation

Post on LinkedIn

The best salary negotiation line I know is a question: “Is there any flexibility on that number?” It's polite, it doesn't name a figure, and it almost always gets you something. I've collected 20 lines like it in a short guide. If you've got an offer coming up, comment “offer” and I'll send it.

The rule: A lesson from your own work. The ask is “comment” or “DM me”, never “buy now”.

Rules for promoting an ebook on LinkedIn.

  • Lead with the lesson, not the launch

    “I wrote a book” gets polite likes. A useful lesson gets comments from people who want more.

  • Comment or message, not “buy”

    Keep the ask conversational. People who comment are already halfway to reading.

  • Follow up every comment

    Send what you promised, quickly. It's the moment they're most interested.

  • Keep it about work

    Frame every post around a work problem your reader has this week.

Questions.

How do I promote my ebook on LinkedIn?

Post short stories built around one lesson from the book, invite people to comment if they want it, send them the link, and add the ebook to your profile's Featured section.

Can I sell an ebook on LinkedIn?

Yes, through a link to your store. LinkedIn has no shop, so most authors share the link with people who comment and keep it in the Featured section of their profile.

What kind of ebooks do well on LinkedIn?

Business, career, leadership, sales and skills ebooks: anything that helps someone do their job better.

Does Postomate write LinkedIn posts from my ebook?

Yes. Upload the ebook or paste its link, and Postomate writes LinkedIn posts from the lessons inside, ending with a comment or message ask rather than a hard sell.

Paste your product link. We’ll post to LinkedIn for you.

Your first posts are written while you set up. Approve each one, or let it run on autopilot.