Selling on Reddit
Share the most useful ideas from your ebook as full, honest posts in subreddits where readers ask about the topic. Mention the book in one disclosed line only where the rules allow it, with no link, and let curious readers find it on your profile. Postomate writes Reddit posts that work this way.
Postomate writes and publishes your Reddit posts. Approve each one, or let it run.
Postomate, this week
Posted to Reddit
Mon
r/graphic_design · First-year freelancers: where did your first paying clients actually come from?
Posted to Reddit
Tue
r/careerguidance · The one question that got me more money in every job offer I've negotiated
Posted to Reddit
Wed
r/personalfinance · Tracking every coffee never worked for me. Paying myself first on payday did
Many subreddits remove posts promoting your own book or product. Check each community's rules first.
An announcement disappears in a day. A thorough answer to a common question can be found for months.
Readers who like a post check your profile. Put the book there, not in the post.
Give away the idea. The book is for people who want all of it, in order.
One chapter's main idea, written out properly. If it helps, people want to know where it came from.
Share what happened to you, then ask others for theirs. It starts conversations instead of ending them.
Find questions your book answers and reply in detail. Many readers find authors this way.
Invented products, to show the format. Your posts are written from your own product page.
Example: an ebook for new freelance designers
Post on Reddit
r/graphic_design
First-year freelancers: where did your first paying clients actually come from?
Mine all came from people I already knew, not Behance or cold DMs. A list of 30 people and five messages a week, asking what they were stuck on. Curious if that matches your experience. (Disclosure: I've written an ebook about this, but I'm more interested in your stories.)
The rule: A real story that teaches. One disclosed line about the product, never a link.
Example: an ebook on salary negotiation
Post on Reddit
r/careerguidance
The one question that got me more money in every job offer I've negotiated
“Is there any flexibility on that number?” It's polite, it doesn't commit you to a figure, and recruiters expect it. In my experience it almost always moves something: salary, signing bonus or start date. (Disclosure: I've written a short guide on negotiating, but this line is the most useful part.)
The rule: A real story that teaches. One disclosed line about the product, never a link.
Example: an ebook on personal budgeting
Post on Reddit
r/personalfinance
Tracking every coffee never worked for me. Paying myself first on payday did
I tried three budgeting apps and quit all of them. What stuck was one automatic transfer to savings the day I get paid, then spending the rest without tracking it. It's less precise, and I actually do it. (I've written about this in an ebook, but the transfer is the whole trick.)
The rule: A real story that teaches. One disclosed line about the product, never a link.
Search them for “self-promotion”, “books” and “links”. If promotion is banned, don't mention the book at all.
Don't tease. Reddit can tell when a post is holding back to sell something.
If allowed, say plainly that you wrote a book on it. The link lives on your profile.
Reply to questions thoughtfully. The conversation is where readers decide whether to look you up.
In some subreddits, carefully. Many ban self-promotion outright, so read the rules first. Where it's allowed, share genuinely useful ideas from the book and mention it in one disclosed line without a link.
In communities about your book's topic, where readers already ask the questions your book answers. Check each one's rules and use promotion threads where they exist.
No. Links to your own product are often removed automatically and look like spam. Put the link on your profile and let interested readers find it.
No. Postomate's Reddit posts never include a link, and any mention of your ebook is one honest, disclosed line.
Your first posts are written while you set up. Approve each one, or let it run on autopilot.